UX Research • Consumer Insights • Product Strategy
Research that turns customer behavior into product strategy.
I'm a senior UX research and consumer insights leader who has de-risked product bets across physical products, software, and digital commerce. I turn messy customer signals into clear decisions that help teams move faster, build with confidence, and influence business outcomes.
Open to senior through director-level opportunities across UX Research, Consumer Insights, and insight-led Product Strategy roles.
Leadership
How I operate at senior levels
Senior research leadership is less about running studies and more about shaping which questions get asked, which bets get made, and how the organization learns. Here is how I operate.
Set the research agenda, not just the study plan
I translate ambiguous business questions into research strategy that clarifies what is worth building, what to de-risk first, and where the real opportunity sits, so teams invest in the right problems.
Influence product strategy and executive decisions
I bring research into the room where roadmap and prioritization decisions get made, partnering with Product, Design, Engineering, and leadership, including making the case for what not to build.
Turn conflicting signals into a clear point of view
I triangulate interviews, behavior, surveys, analytics, support data, and competitive context into a defensible narrative, then tell it in a way executives can act on.
Build research systems that outlast any single study
I stand up the standards, repositories, enablement, and AI-assisted workflows that scale research quality across teams and raise the decision quality of the whole organization.
Where I add value
Selected decision problems I solve
Teams bring me in when the decision is high-stakes and the signal is messy. A few of the questions I help answer:
“Where is our experience quietly losing customers, and what will it cost us if we do not fix it?”
“We have ten things we could build. Which one actually moves the metric?”
“Is this a real, durable customer need, or are we about to build something nobody wants?”
“Our data says one thing and our customers say another. What is actually true?”
“How do we move into a new problem space we have never researched before?”
“How do we make customer insight something the whole team uses, not just one deck?”
Career Impact
Impact at a glance
Research is only valuable when it changes what teams do. A snapshot of the business impact, research scale, and organizational influence behind that work.
10 Years
Research leadership
Across retail e-commerce, mobile experiences, home improvement, grooming, fabric care, and global consumer products.
$50M+
Innovation portfolio influenced
Consumer research shaping Venus product innovation and launch strategy at Procter & Gamble.
3,000+
Customer signals analyzed
Python and AI-assisted workflows to surface churn themes and prioritize opportunities at scale.
300+
Associates enabled
Scaled insight through standards, workshops, and a research newsletter.