Case Studies
Research that turns customer signal into product momentum
Selected work showing how I've helped teams reduce product risk, clarify what to build, and translate customer behavior into roadmap, design, and business decisions across retail e-commerce and consumer products.
Cutting churn risk in Lowe's post-purchase UX
Sr. UX Researcher, Co-Lead · Lowe's Digital
Lifting conversion in Lowe's Blinds & Shades experience
Sr. UX Researcher · Lowe's Digital
De-risking tooling for a Venus disposable razor redesign
User & Products Researcher · Procter & Gamble
Protecting a $150K program from an unproven premium claim
User & Products Researcher · Procter & Gamble
Some work is anonymized or summarized due to confidentiality. Projected figures reflect modeled business impact used to prioritize initiatives. Deeper examples are available in interviews or consulting discussions.
Need this kind of clarity for your team?
I support teams that need to understand customer behavior, de-risk a product direction, evaluate an experience, or turn messy signals into executive-ready recommendations.