Research should change what teams do, not just what they know.

I'm Natasha Brown, a senior UX research and consumer insights leader with 10 years turning customer behavior into product direction and business impact, across retail e-commerce, mobile and digital experiences, and global consumer products.

I've led research across complex cross-functional initiatives, mentored researchers, built reusable research standards, and helped teams turn scattered customer signals into clearer roadmap decisions.

My path started with a B.S. in Chemical Engineering from the University of Florida, where I learned to think in systems, test hypotheses, and trust evidence over assumption. That mindset carried into Procter & Gamble, where I owned consumer research for physical product innovation across Venus and Bounce, connecting how people actually live and use products to design choices, claims, and launch strategy. At Lowe's Digital, I brought that same rigor to digital product, leading UX research across e-commerce, post-purchase, and category experiences.

The throughline is the same whether the product is physical or digital: I turn messy customer signals into clear, defensible direction. Senior research leadership, to me, is less about running studies and more about framing the right questions, influencing cross-functional partners and executives, and building the systems, standards, and AI-assisted workflows that help an organization use insight well beyond any single study.